Writing for Search Engines

You have your keyword rich page title, your meta description contains your keyword, and you have keywords in your H1 heading, and now it is time to write the content. So far, you have all the necessary components for the search engine, but the consumer is really your primary target, so now is the time to concentrate on the consumer. Include your primary keyword in the first paragraph of your content, but the remainder of the content should be written for a human.

There is no reason to build a website full of nothing but keywords. This may get your website ranked on page one, but you always have to remember that all of your SEO work is to get traffic to your website. Your website should be designed to convert that traffic to customers. The last thing you want to do is draw prospective customers into a minefield they are sure to regret, or an endless loop of links that get them nowhere.

Each and every page of your website is a chance to capture or lose customers. On the web, when you lose a customer, it is usually forever. Your ultimate goal is to provide a pleasant experience for anyone coming to your site. Don’t just concentrate on promotion. That stuff is on everyone’s website. Your website should also contain information. If you are an exterminator, you can not kill a bug any deader than the other exterminator, but can provide information on your website about bug identification or ways to prevent the bugs in the first place.

If you spend all of your time writing content for search engines and ignore what your traffic is looking for, you will end up with a highly ranked website with little to no traffic.

Leave a Reply