5 Steps to Optimize Your Website

Search Engine Optimization or more often referred to by it’s acronym- SEO, is the process of making your website fully optimized for organic search engine queries that relate to your specialty (product or service).  More specifically, SEO is used to get help get your website a better organic placement on search engine queries.

How this actually works is probably one of the biggest debates going on right now.  What works, what doesn’t work and what you should avoid doing are all topics debated about amongst even the experts. Some techniques that were used yesterday and no longer working or could actually be working to bring you ranking position down.

The one area that is not debated is how to optimize your website.  You can have a great looking website, but never show up during a query because you’ve never defined your keyword or you don’t have the proper meta structure on your site.  Follow these tips to help you strengthen the foundation of your website and get that better search engine ranking position.

1) Define your keyword: To understand the importance of your keyword, it’s important to understand their purpose.  Before a search engine can tell you where a web page,file, video or document is, it has to be found. There are millions of Web pages, so a search engine uses special software robots, called spiders, to build lists of the words found on Web sites. When a spider is building its lists, the process is called Web crawling.  When the spider finds your website, make sure your keyword describes your business.  Google provides a great keyword tool to help you determine the best keywords to use for your site.

2) Insert your keyword into your title tag: In the source code of most pages is “header tags” (also known as Meta tags), which help search engines understand the content of the page.  To fully optimize your website, make sure your keyword is in the title tag. This is what is shown in the results of a search engine when your site is listed.

3) Insert your keywords in the description tag: The description Meta tag is just as valuable as the title tag. The information in this tag is listed directly below the title tag in search engine results. As a result, a good description can make your website stand out from other listings. To get the prospect to click on your site, it is important to write a catchy description while using your keyword.  This is also a great area to include a “call to action.”

4) Target one word for each page: A common mistake many webmasters make is trying to cram too many keywords on every page of their website. Instead of doing this, focus on one specific keyword for each page. If you want to target multiple keywords, create a separate page for each keyword.

5) Make each page of your website keyword rich: Once you’ve defined your keyword and placed that keyword in your Meta Title and Meta Description, make sure you page actually has content related to that keyword and it has the proper density. Keyword density is the proportion of times your keyword appears in your content, compared to the total number of words on the page.  Most SEO providers, suggest a keyword density of anything from 4% – 7%. Also make sure you understand where the first 100 words of your crawled content will be located on your home page. This is the area you have to make sure you have proper keyword density.

Follow these steps for on-site optimization and you will see an increase in your Search Engine Ranking Position. Check your website’s current rank positions for your keywords and if you have put together your meta tags correctly, you will see an increase in your page position. To keep the momentum going, try hiring the services of a professional SEO Firm. If you are unable to make the changes to your website, contact your web designer or webmaster and tell them how to optimize your website.

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