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Monthly archive for February 2012

5 Steps to Optimize Your Website

Search Engine Optimization or more often referred to by it’s acronym- SEO, is the process of making your website fully optimized for organic search engine queries that relate to your specialty (product or service).  More specifically, SEO is used to get help get your website a better organic placement on search engine queries.
How this actually works is probably one of the biggest debates going on right now.  What works, what doesn’t work and what you should avoid doing are all topics debated about amongst even the experts. Some techniques that were used yesterday and no longer working or could actually be working to bring you ranking position down.
The one area that is not debated is how to optimize your website.  You can have a great looking website, but never show up during a query because you’ve never defined your keyword or you don’t have the proper meta structure on your site.  Follow these tips to help you strengthen the foundation of your website and get that better search engine ranking position.
1) Define your keyword:  To understand the importance of your keyword, it’s important to understand their purpose.  Before a search engine can tell you where a web page,file, video or document is, it has to be found. There are millions of Web pages, so a search engine uses special software robots, called spiders, to build lists of the words found on Web sites. When a spider is building its lists, the process is called Web crawling.  When the spider finds your website, make sure your keyword describes your business.  Google provides a great keyword tool to help you determine the best keywords to use for your site.
https://adwords.google.com/select/KeywordToolExternal
2) Insert your keyword into your title tag: In the source code of most pages is “header tags” (also known as Meta tags), which help search engines understand the content of the page.  To fully optimize your website, make sure your keyword is in the title tag. (This is what is shown in the results of a search engine when your site is listed)
3) Insert your keywords in the description tag: The description Meta tag is just as valuable as the title tag. The information in this tag is listed directly below the title tag in search engine results. As a result, a good description can make your website stand out from other listings. To get the prospect to click on your site, it is important to write a catchy description while using your keyword.  This is also a great area to include a “call to action.”
4) Target one word for each page: A common mistake many webmasters make is trying to cram too many keywords on every page of their website. Instead of doing this, focus on one specific keyword for each page. If you want to target multiple keywords, create a separate page for each keyword.
5) Make your first 100 words on the page keyword rich: Another mistake that most webmasters make is to have a menu on the left-hand side of a website. Search engines primarily focus on the first 100 words of a website, so a left side menu is a misuse of valuable space. Instead of doing this, you should have your title, description and web copy within the first 100 words of your site. An easy way to do this is to have your menu on the right instead of the standard left-hand side.  But, since the left-handed menu is now commonplace, you can also choose to put your first 100 words above the left-handed menu, so this text will be the first thing read on your website.
Follow these steps for on-site optimization and you will see an increase in your Search Engine Ranking Position. To keep the momentum going, try hiring the services of a professional SEO Firm. If you are unable to make the changes to your website, contact your web designer or webmaster and tell them how to optimize your site.

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