YOUR INTERNET MARKETING AGENCY

Yearly archive for 2011

On Site Optimization

On site optimization is your most important step for Search Engine Results Page (SERP) ranking. If you miss this step, your page might never be found by someone looking for your sevices.  Companies often pay big money for the website, so it’s important to optimize your site. Don’t buy a gold plated, diamond studded billboard and then place it out in the middle of a forest where no one will ever see it. If your not using a professional SEO company, make sure you follow these 4 simple steps.

Your first step is to make sure your page title has your keyword.  Don’t title your home page with “Welcome to My Company” or “Home.” When the search engines send in their robots to crawl your page, they will put you in the Welcome or Home category. Tell the robot what your website is actually about. Use your keyword in your title.  If your an appliance repair company, put that in your title.  If your in the service industry, make sure you include your city of service in they title.  A good title for an appliance repair company located in San Antonio would be “Appliance Repair | San Antonio, TN.”

Next, make sure your meta description includes your keyword. If your business is appliance repair, make sure appliance repair is included in your description. For a local service company, it’s also critical to put your city of service within the description.  Using the appliance repair example, your meta description should begin with: Appliance Repair San Antonio (or your town). Follow this with a great call to action. The description is what a search engine shows on the results page just below your title.  This is your advertisement.  Don’t waste this valuable space telling people you’ve been in business for upteen years.  Very few people care about that. Give someone a reason to call. Which do you think will produce more results?  We’ve been in business for 25 years or Schedule online and save 25% off your appliance repairs”

The third step to optimize your website is to make sure your content contains your keyword.  Be careful and don’t stuff your page with your keyword.  Search engines like to see around 10 to 15% of your keywords in the content.  Too much more than that and they will think you’re stuffing and your site will not rank as high.  If your keyword phrase is “appliance repair san antonio,” it doesn’t have to appear like that every time you place it into your content.  Mix it up.  You can say, “we repair all makes of appliances,” and  “We are your San Antonio Appliance Repair experts.”

Another on-site SEO technique is to make a page for each of your keywords.  Don’t duplicate the keyword phrases on the new pages.  For example, if your the appliance repair business, you can put refrigerator repair on one page and dishwasher repair on another. It’s not a bad idea to give all the brand names you repair.  Make a list of all the brands of refrigerators that you repair.

Lastly and not the least important part of on-site optimization is to link your pages together.  Use anchor text to link back to your home page, or link your home page to each of your other pages by including anchor texts within your content.

Follow these steps to get the most out of your SEO efforts.

San Antonio SEO

Web Design San Antonio

Appliance Repair San Antonio

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Follow The Bouncing Consumer

According to Google, Bounce Rate is defined as the “percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.”  In just a few short seconds, you have to capture your audience and persuade them to go deeper into your site (click to another page such as Contact Us).

Website Design has to take into consideration how to build a site that will compel the consumer to stay on the site and click other pages within your site.   The more compelling you landing page, the more the consumer will want to stay on your site and actually convert from a shopper to a consumer.  The landing page has to provide the information that was promised in the ad copy and it has to be easily found.

Look at your website and ask yourself the following questions?

1.  Does Your Website Capture the Eye of Your Audience? You only have a few seconds to capture your audience.  Where do your eyes go on your website?  If your traffic spends only a few seconds on your site, they will be considered a bounce.  One of the most important aspects of website design is be able to catch the eye of your audience and give them pause long enough to look at your site.  Graphic Design plays a key role in whether or not your traffic is considered a bounce.

2.  What is Your Website About? The average time spent on a website is around 30 seconds, but the typical person will spend much less time than that if they can’t tell what your site is about or if your site is too cluttered.  Your site needs to be clean and compelling because you only have seconds before that traffic moves to your competitors site.   Your landing page should be exactly as promised in your description or ad copy and more importantly, once you’ve convinced someone to come to your site for a particular reason, don’t hide that information.  If you’re promising someone a free download, don’t make them hunt for the download button.

3.  Is Your Important Information Above the Fold? Your audience doesn’t need to hunt for your most important information like your “contact us” button or your special offers and call to actions, so make sure you can establish your unique position without making your audience scroll down to find it.

4.  Does Your Site Have a Clear and Compelling Call to Action? Once you connect with your audience, there needs to be something that tells them what to do next.  Provide them with a compelling call to action, such as, “Download Report Now,” “Buy Now,” “Free Sample,” “Join our Mailing List,” or “Sign up for a Free Trial.”  These are just a few examples of your unique selling position.

5.  Does Your Site Connect With the Consumer? Consumers prefer dealing with people and not machines.  Use a conversation style on your site and be honest and straightforward about your products and services.

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Social Media Marketing

Social Media Marketing Social Media focuses on the interaction of the public forum to a particular item within your website to hopefully get people to share it with their social networks. To create this interaction, site owners will put people friendly features such as blogs, Q and

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